What's this Lumpy Mail All About?

“Lumpy mail” is a type of direct mail piece that is not a flat post card or sales letter. “Lumpy mail” – also known as “dimensional mail” or “bump in the envelope” marketing – can contain a promotional item, product samples or just about anything else that is not flat and carries your sales message.

Consumers receive a lot of direct mail each day and business owners get even more than your average person.  While a direct sales letter can get someone’s attention, and postcards can be a cost effective way to reach your prospects, nothing has a better open rate or response rate than a powerful dimensional mail campaign. This is because it’s not your typical piece of mail.  It’s special.  And it creates curiosity.  Not only will more people open your dimensional mail, but more people will respond to it.

A dimensional mail campaign requires a larger investment per prospect both in terms of time and cost, so it’s important to select your list carefully. Unlike standard direct mail, it may cost substantially more to send each piece, so it is imperative you utilize a targeted database. 

Dimensional mail ideas are limitless and we can help you select the item that best fits your campaign. 

For further information, go to www.mailmanagerinc.com.